Cartier – The Most Luxurious Swiss Name
August 7th, 2010 by
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Cartier is a French luxury jeweller and watch manufacturer. The corporation carries the name of the Cartier family of jewellers whose control ended in 1964 and who were known for numerous pieces including the Bestiary. The company has a long and distinguished history of serving royalty, as well as stars and celebrities. Cariter served their needs willingly whenever they were thinking of luxury wristwatches. Now famous for their luxury and antique watches, originally formed as an umbrella company to combine Cartier, Alfred Dunhill, Montblanc, Piaget, Baume & Mercier, Karl Lagerfield, Chloe, Sulka, Hackett, Seeger. In 1994, the Cartier Foundation moved to the Rive Gauche and opened their new headquarters, an architectural work of art designed for them by the architect, Jean Nouvel. The next year, a major exhibition of the Cartier Antique Collection was held in Asia. In the following year, the Lausanne Hermitage Foundation in Switzerland hosted the exhibition “Splendours of the Jewellery”, presenting a hundred and fifty years of artistic creation by Maison Cartier. Cartier, well-known for their luxury and antique watches, was founded in Paris, in 1847 by Louis-François Cartier when he took over the workshop of his master. In 1874, his son Alfred Cartier took over the administration of the company, but it was Alfred’s sons Louis, Pierre and Jacques, who were responsible for establishing the worldwide brand name of Cartier. Cartier merged together in 1981 with “Les Must de Cartier”, and Alain Dominique Perrin was appointed Chairman of Cartier SAA and Cartier Watches International. Next year, Micheline Kanoui assumed responsibility for jewellery design and launched her first collection “Nouvelle Joaillerie”. In 1984, Alain Dominique Perrin founded the “Fondation Cartier pour l’art Contemporain” as proof of his determination to bring Cartier without delay into the twenty- first century, by forming an association with living artists. Today, many Cartier watches Cartier watchescan be purchased not only from stores but also from the internet.
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